The Diary

Schertler Group





Vittorio Cosma meets ARTHUR

Schertler Ambassador Vittorio Cosma has been putting the ARTHUR mixer through its paces in a variety of projects. The producer, musician and composer was a member of the Italian progressive rock band Premiata Forneria Marconi and also works with Elio e le Storie Tese.

During his career, Cosma has collected several gold records and has collaborated with a number of international artists including Stewart Copeland and Adrian Belew. He has composed soundtracks for cinema and TV and is the Artistic Director of many festivals, including La Notte della Taranta and Microcosmi. Cosma has also directed the orchestra at the Festival di Sanremo on a number of occasions.

In his music production studio, Cosma creates music for advertising (Fastweb, Alitalia, Voiello and others). He has also set up a collective called the DEPRODUCERS with other famous Italian producers.

About ARTHUR he says:“Finally a mixer for my keyboards with a high quality sound. It’s also an excellent assembled summing device with a new concept: smart, functional and with quality.





Schertler winner at DjangoFest Northwest 2017

Djangofest Northwest recently took place at Whidbey Island (WA, USA), bringing an impressive line-up of international musicians to one of North America’s longest established Gypsy Jazz festivals.

The event also provided both visitors and online enthusiasts with an opportunity to take part in a Schertler amp auction, with the highest bid winning. On offer was the GIULIA ultra-compact 50 W amplifier and Schertler-STAT-MACC-Set pickup for Maccaferri-Selmer guitars.

The 2017 auction winner was Trevor Hanson from Seqium, Washington, who was presented with his new amp during the festival’s final show. Proceeds from the auction have gone towards the festival’s operating costs.





Forward planning for France: MDJ Music visits Schertler HQ

French distributor MDJ Music recently visited Schertler HQ in Mendrisio. The Montpellier-based company handles the distribution of various brands, including Schertler, throughout France.

The main focus of this visit was to plan sales strategies for the new ROY acoustic amplifier and TEDDY stage monitor, along with the latest ARTHUR modules: Subgroup, Multiple In and Spring reverb and EQ Master.

With MDJ Music on board, we have a very ‘safe pair of hands’ developing our business in France,” says Carlo Gervasini, Schertler Marketing and Sales Manager. “The company’s experience and knowledge of our products makes them a solid and reliable partner to work with and we look forward to continued success in the territory over the coming months.





Schertler in Shanghai

Schertler amps, pickups and PA systems were on display at the recent Prolight & Sound Shanghai / Music China show. Ethan Cui from Innovox, Schertler’s Chinese distributor, provides some positive impressions from this year’s show in conversation with Schertler Group’s Drago Dujak.

DD: What were your first impressions of the Shanghai show? Did it meet your expectations? 
ECIt was a big show, bigger than the Frankfurt one (Prolight & Sound / Musikmesse). You could see all the big brands and famous artists at the exhibition. The weather was cold but it did not stop the crowd from coming to see it. This year, there were more consumers coming to the show, which means the market is growing, especially at the higher end. People have expanded their knowledge and taste to know the difference between quality products and "cheap" ones. I was very satisfied to meet all these new faces at the show.

DD: How was the public reaction to the new Schertler products? 
ECMost people know Schertler amps. They have more recently discovered that there are also pickups and preamps, which has convinced them how professional Schertler is. The more they dig into these products, the more they have learned what "acoustic fidelity" means. For example, people were curious about the Class-A circuitry and other technologies on the new amps.

DD: What was the most successful Schertler product at the show … and what did the customers like about that product? 
EC: I think it was the Schertler amps and AG6 pickup. Our JAM and David amps were sold out on site. We also installed the AG6 into a visitor's $23,000 guitar on the booth. People think Schertler sounds very natural and can accurately reproduce the sound of their guitar. Also, going through the exhibition halls, you could find Schertler amps everywhere on the booth stages.

DD: Did you have musicians playing on your booth, and if so, who? 
EC: Mr. Luo Jie played with TOM on the booth. I think Luo Jie was among the top 3 guitar players in hall W4.

DS: How many key dealers do Innovox and Schertler now have in China?
EC: There are about 12 Schertler key dealers in China. These 12 key dealers contribute 50% sales of the expensive guitars (i.e. Martin and Taylor).

DDWhat are your expectations for the Schertler brand in 2018?
EC: I think Schertler will sell more amps than AER in China next year. But we hope we can sell more pickups and Yellow preamps, because these are also great products and will make the Schertler brand even stronger. I also hope that Schertler will have one mid-priced product that can compete with Fishman and Roland in this market sector.





ARTHUR workshops at SOUNDMIT 2017

Schertler and ARTHUR will be heading to Turin at the start of November for SOUNDMIT - one of southern Europe’s largest international music trade fairs. This year’s 3-day International Sound Summit (3-5 November), which is both a cultural event and trade show, will feature over 80 synthesiser, musical instrument, music software, studio equipment and pro audio brands, along with several masterclasses and over 12 hours of demos and showcases.

ARTHUR workshops are scheduled for 4th and 5th November at 15.00: An ideal opportunity to personally meet Schertler’s flagship modular mixer and discover how it can enhance your live performance, keyboard or studio setup.

Find out more at: .